Actor Robert Downey Jr. will star in an ad campaign for HTC, a Taiwanese electronics manufacture. HTC has signed Downey to a two-year deal. Engadget reports
that HTC is spending $1 billion on the campaign, which is the largest in the company's history.
Ben Ho, CMO of HTC, said in a statement, "HTC's innovation, authenticity and boldness have made us the change-makers in the mobile industry and led us to launch what influencers regard as the best phone in the world, the HTC One. Our original and playful Change platform is different to anything else out there and aligns our brand with the same qualities our phones are already known for. With this campaign, we are affirming what HTC's role is in the mobile market which is to define change and to lead the industry in developing the newest and most innovative technologies."
HTC says the first ad starring Robert Downey Jr. will arrive on YouTube on August 15th. The ad will also air on televisions and in cinemas. Here is a clip from the new ad: