Rimmel London has announced it will create a capsule collection with singer Rita Ora. Rimmel is likely hoping to replicate the success Mac Cosmetics has had with its Rihanna RiRi line. Rimmel says Rita Ora will work with them to create trendy and stylish lip and nail shades. The products will be released in February 2014.
Rita said in a statement, "I have always loved Rimmel growing up and it is so exciting for me to be able to work with such a cool brand. I am absolutely obsessed with makeup and being adventurous with colours so when I was given the chance to make my own collection with Rimmel it was like a dream come true!"
Photo: Coty Inc.