Rihanna has been named the new face of Balmain. She stars in the brand's Spring 2014 campaign. The campaign was photographed by Inez van Lamsweerde and Vinoodh Matadin in New York City. It was styled by Rihanna's stylist Mel Ottenberg.
Vogue UK reports
that Balmain designer Olivier Rousteing calls Rihanna an icon. He says, "In front of the camera, she makes you feel like she is the only girl in the world. When the woman that inspires you wears your creations, your vision feels complete."
Three more images from the new campaign can be found here
on Balmain's Facebook page.