Rihanna is the executive producer of Styled to Rock
, a new 10-episode reality competition series coming to the Style Network. The series gives 12, hand-picked by Rihanna, the opportunity to create unique fashion pieces for stars. The winning designer will receive a $100,000 cash prize, a fashion feature in Glamour
magazine and the chance to become the next member of Rihanna's design team.
Pharrell Williams, Erin Wasson and Rihanna's stylist Mel Ottenberg serve as mentors to these designers during the challenges. Designers are given a limited time frame to design a complete look based on the celebrities' detailed brief. The celebrity guest will decide which designer best achieves their vision and advances to the next level of the competition. The winning garment will be worn by the celebrity to an upcoming high-profile event.
Styled to Rock
will premiere on November 5. Take a look:
Photos: Matthias Clamer/Style