Psy Takes Snoop on a Traditional Korean Drinking Binge in Hangover Video

Psy and Snoop in Hangover music video

Psy and rapper Snoop Dogg collaborated on a new single called "Hangover," which was shot in South Korea. The film features Psy taking Snoop on a classic South Korean drinking binge called hoesik (yes, this is really a thing). Most companies in Korea have hoesik at least once a month (some do it weekly) and you must join in. The word means dinner with co-workers, but it's really a ritual drinking binge in which workers get to know each other and build morale. There are strict rules for the evening and lots of protocol.

You drink a certain type of drink at each bar and karaoke is involved. For example, you must always hold bottles of beer and shot glasses with both hands. If you pour with one hand, you are indicating you are of higher rank than the others. There are complex rules for who drinks first, and how to drink in front of a superior. Apparently, there are few excuses that are accepted for refusing to drink. Being pregnant works, but not much else. It's considered unbelievably rude not to drink, so teetotalers should fake it and pour the alcohol into a plant. If you're interested, CNN has a detailed guide here for Americans working or trying to close a deal in South Korea.

Psy told CNN that they shot the video in 18 hours in Incheon and that Snoop flew in and out for the shoot. Snoop was a good sport and ended up being in most of the scenes. They did bomb shots, hung at at a jjimjilbang (Korean bathhouse), and did Karaoke with some Korean businessmen. And, yes, they were hung over by the end of the shoot. Take a look:



Photo: Psy/Republic Records

Posted on June 11, 2014

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