Procter & Gamble and Alexander McQueen Announce Fragrance DealThe Procter & Gamble Company and Alexander McQueen have announced an agreement where P&G Prestige will manufacture and sell designer fragrance products Alexander McQueen. P&G Prestige announced a similar deal with P&G Prestige last week with Stella McCartney.
Sarah Burton, creative director of Alexander McQueen, said in a statement, "Creating a fragrance feels like a natural progression as it enhances the world of Alexander McQueen. I'm very excited by this opportunity to collaborate with P&G Prestige, to work together to create a scent that captures the unique sensibility of the house."
Posted on June 23, 2013