Pizza Hut has introduced a new item called the P'Zolo. To introduce the P'Zolo, Pizza Hut launched a "Subway Takeover" by commandeering a pair of subway cars on Chicago's Red Line. The new concept is available in three types, Meat Trio, Italian Steak and Buffalo Chicken. It costs $3 for one or $5 for two.
Kurt Kane, Pizza Hut CMO, says, "At Pizza Hut we're known for constantly dreaming up great new flavor experiences on behalf of our consumers. When we took a look at the sub category we decided consumers needed us to bring this same approach to that space. We think people are quickly going to see they can get a lot more for their $5 with the new P'Zolo. It's more than a sandwich. It's a new flavor creation that is leaving the sub category behind."
Photo: Pizza Hut