Penelope Cruz is the face of Loewe, a Spanish fashion house. WWD reports
that Penelope's three-year deal with Loewe will begin with the Spring 2013 campaign. The campaign was shot by
photographers Mert Alas and Marcus Piggott.
Penelope told The Telegraph
, "Loewe is an international brand proud of its Spanish roots with a rich history behind. Its collections are made by Spanish master artisans and I have always admired their work. I feel fortunate to be a part of this project."
Penelope also currently stars in a passionate commercial
for Nespresso. She's also the stars of the 2013 Campari Calendar
Photo: Mert & Marcus