Oxygen Media has announced plans for a nail art reality television show. The reality competition series will showcase breakout nail designers executing over-the-top nail art. The designers will compete for a cash prize and the chance to claim the title as the ultimate nail artist. Oxygen says the nail artists will be pushed to limits and will use "everything from gels, wraps, polishes, glitter, lace, rhinestones, 3D objects and extreme materials."
The tentative name for the show is Nailed It!
. The show is being produced by Matador with Jay Peterson and Todd Lubin serving as Executive Producers.
Cori Abraham, Senior Vice President, Development and International, Oxygen Media, said in the announcement, "Nail art is in the cultural zeitgeist of Oxygenís viewers as young, modern women are looking at new ways to express themselves. Nailed It!
will tap into this new trend for the first time to give emerging artists the chance to compete for nail supremacy, and to create a few new trends of their own."
Image: Oxygen Media