Nicki Minaj Helps Promote CompUSA and TigerDirect's Pink Friday
CompUSA and TigerDirect have been turning Black Friday into Pink Friday during recent holidays through a partnership with Susan G. Komen for the Cure. This year singer Nicki Minaj will help out with Pink Friday. The consumer electronics and technology retailers expect to raise more than $100,000 from a portion of online sales and from customer donations to Susan G. Komen for the Cure.
Nicki says, "I am pleased to be associated with the Pink Friday initiatives and to raise awareness amongst fellow African American women who are often the hardest hit by breast cancer."
CompUSA.com and TigerDirect.com will host a 12-hour webcast from noon to midnight. During the live webcast, limited quantities of electronics and other products will be sold at 50% off list price. The full proceeds from the sales will go directly to Komen. The 12-hour Webcast will also feature an interview with Nicki Minaj and her "Your Love" music video from her debut album, Pink Friday.
The retailers say they will offer thousands of products at 50% off during the webcast. The products go "live" at different times during the Webcast and are sold to the first people who call in.
Posted on November 16, 2010