Molly Sims goes from blonde to redhead to promote the new Nexxus Color Assure color care collection. She looks very different as a readhead. Molly is a brand ambassador for Nexxus. Nexxus says Molly's color transformation was the vision of celebrity colorist Aura Friedman, who is now the Nexxus Celebrity Color Expert.
Molly says she has always wanted to go red. She says in a statement, "I am obsessed with this color and I want to keep it looking this way!"