, a fashion brand founded by designer Michelle Smith, has launched its first ad campaign for Fall 2013. The campaign stars French model Loulou Roberts. It was photographed by Cedric Buchet.
Michelle told WWD
, "My ad campaign heralds the evolution of Milly and highlights my logo redesign. My collection has evolved considerably, as has my customer. Now is the right time, and it's an exciting moment to communicate it directly to the consumer."
You can view the looks from Milly's Fall 2013 ad campaign here
. A behind-the-scenes video can be found on Elle