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Mattel Pushes Easter Toys in Save Chocolate Bunnies Animation

Mattel has created an amusing campaign to encourage people to fill children's Easter baskets with more toys and less chocolate bunnies. The campaign, which includes an animated video, warns that chocolate bunnies are going extinct and the only way to save them is to eat less chocolate bunnies on Easter. The Endangered Chocolate Bunny Commission (ECBC) is very concerned about the rate at which chocolate bunnies are disappearing. The video shows a chocolate bunny ranch where the delicious bunnies are raised. The campaign also has a website called Save the Bunny. Take a look:



Posted on March 19, 2013

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