Mattel Announces Max Steel Entertainment Franchise
Mattel has announced the launch of new global entertainment franchise called Max Steel. Max Steel is the secret super hero identity of teenager, Maxwell McGrath. Max has an intelligent alien companion, named Steel.
Mattel will launch Max Steel as an animated series on March 25 on Disney XD. The series will also be available on MaxSteel.com. Other platforms planned for Max Steel include mobile games, toys, consumer products and a graphic novel series that will debut Fall 2013.