The SpongeBob SquarePants helium balloon has been unveiled. This is a new look for the balloon for the 87th Annual Macy's Thanksgiving Day Parade. SpongeBob will be wearing a festive holiday hat.
Amy Kule, executive producer of the Macy's Thanksgiving, "It's not very often that the term 'square' and 'balloon' are used together, but for nearly a decade the SpongeBob SquarePants balloon has been one of the many highlights of the Macy's Thanksgiving Day Parade. With his animated persona and super-sized Santa hat, this second iteration of this irascible character will float down the Parade route to the continued delight of the millions of fans lining the streets of New York and the many millions more watching on television across the country. This Thanksgiving, SpongeBob once again takes his rightful position squarely in the sky."