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Mac Cancels Rodarte Collection After Outcry

Image from Mac Rodarte collection


Due to the worldwide outcry, MAC and Rodarte have decided to cancel the proposed makeup collection based on Juarez, Mexico. Here is the statement by MAC:
MAC Decides Not to Ship MAC Rodarte Makeup Collection Out of Respect for Women & Girls of Juarez and their Families by MAC Cosmetics

This decision will not impact MAC's commitment to donate all of its projected profits from the collection to benefit the women and girls of Juarez.

Out of respect for the people of Mexico, the women and girls of Juarez and their families, as well as our MAC Mexican staff and colleagues, MAC has made the decision not to ship the MAC Rodarte limited edition makeup collection. This decision will have no impact on MAC's commitment to donate all of its projected global profits from this collection to local and international groups that work to improve the lives of the women and girls of Juarez. We are currently conducting due diligence to ensure we donate to organizations with a proven record of directly supporting the women and girls of Juarez.

MAC and Rodarte are deeply and sincerely sorry and we apologize to everyone we offended. We have listened very closely to the feedback of concerned global citizens. We are doing our very best to right this wrong. The essence of MAC is to give back and care for the community and Rodarte is committed to using creativity for positive social change. We are grateful for the opportunity to use what we have learned to raise awareness on this important issue. 
Previously:

- MAC and Rodarte Under Fire For New Makeup Collection

- Mac Apologizes, Changes Names of Rodarte Cosmetics, Making $100,000 Donation


Posted on August 16, 2010













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