M&M's Brand Kicks off Better With M Super Bowl Campaign
Mars Chocolate North America has launched a new marketing campaign called "Better with M." The campaign will include a 30 second Super Bowl commercial that will air during the first quarter of the game. Mars Chocolate has already started airing the first commercial from its "Better with M" campaign. In the commmercial, Ms. Brown introduces Red to a chocolate loving red head at a party. It's an introduction Red is going to regret. Take a look: