Lexus collaborated with MADE Fashion Week, Coco Rocha and Giles Deacon to create a live holographic fashion experience during New York Fashion Week. The event, "Lexus Design Disrupted," featured supermodel Coco Rocha and a retrospective from the archives of designer Giles Deacon.
Lexus and LEGS, a multimedia studio, combined 3D holographic projection technology, 3D mapping and a choreographed narrative to create the show. The story unfolded in three acts, tracking Coco Rocha as she battled opposing forces on a path to independence from darkness to light. Filmmaker and artist Andrew Thomas Huang of LEGS served as creative director for the show, which included the performance of choreography by Ryan Heffington and original compositions by rock band Health.
Take a look:
Here is a photo of Coco Rocha arriving at the red carpet for Lexus Design Disrupted.
Actress Sarah Jessica Parker was also in attendance at the Lexus Design Disrupted event.