Laura Linney Stars in New SU2C PSA About Melanoma
Stand Up To Cancer (SU2C) and the Melanoma Research Alliance (MRA) have joined forces with a new print public service announcement starring actress Laura Linney. The campaign, headlined "Wear Your Beauty Brilliantly," is designed to raise awareness about the life-saving benefits of protecting oneself from harmful exposure to UV rays. It is the first element in a "Protect Your Skin" campaign. When caught early, the five year survival rate for melanoma is 92%.
Laura Linney is an SU2C celebrity ambassador. She has helped shine a spotlight specifically on melanoma through her role on The Big C. In the series, her character "Cathy" is a Midwestern wife, mother, and public school teacher who is contending with Stage 4 melanoma. Laura mother was a nurse at Memorial Sloan-Kettering Cancer Center in New York, so she is well-versed in the preventive measures one can take to reduce chances of a melanoma diagnosis.
Laura says, "All it takes is a single reminder for a person to do a self-exam that could save his or her life. Melanoma and Breast Cancer can often be seen and felt, respectively, and the impact of open conversations about cancer and its prevention cannot be underestimated. So talk about Cancer. Encourage the women you care about to do a self breast-exam regularly, and everyone to look over their bodies for any strange markings. Communication can curtail cancer, so talk it up!"
Posted on September 27, 2012