Kohl's to Launch American Idol Apparel Collection
Kohl's Department Stores is launching an American Idol apparel collection. The new American Idol fashion brand. Authentic Icon (AI). will be available exclusively at Kohl's and Kohls.com beginning April 2012. The brand is the result of a partnership between Kohl's, FreemantleMedia, 19 Entertainment and Bravado.
Kevin Mansell, Kohl's chairman, president and chief executive officer, said in a statement, "This launch brings together a national retailer and award-winning television show to create a new collection for customers. We are excited to collaborate with American Idol, a leading entertainment platform in pop culture, and are confident this partnership makes Kohl's an immediate consumer destination this spring."
The collection will be available in Kohl's stores through June to coincide with American Idol's 11th season. LF USA's MESH division will design and produce the AI collection.
Posted on March 21, 2012