KFC has launched the Go Cup for on-the-go snackers. KFC says the Go Cup is designed to fit in most cup holders. The Go Cup contains a choice of KFC chicken with potato wedges for $2.49.
KFC says they recently conducted a survey that found 53% of car owners age 18-32 would be more likely to eat in their cars if the food container would fit in a cupholder. Jason Marker, chief marketing officer for KFC U.S., says the Go Cup is "The ultimate portable package."