Keith Urban will launch a guitar collection on HSN on November 3rd, 2013. The collection is called the Urban Guitar Collection. The guitars come with instructional DVDs. Urban will donate a portion of proceeds from the sale of the guitars to the Mr. Holland's Opus Foundation and The Grammy Foundation.
The Urban Guitar Collection features two versions of the "Phoenix Edition" guitar - electric and acoustic/electric. The guitars will be available in Brazilian Burst, Emerald Brazilian Burst, Rich Black and Vintage Natural Ivory. It is part of a 21-piece set that includes a custom amplifier, coated guitar strings, embroidered guitar strap, guitar picks and more.
Urban said in the announcement, "I've watched some of the greatest guitarists in the world perform and I've seen people just learning how to play. The looks on their faces are almost always the same and the connection with the instrument is genuine."