Elle reports that actress Kate Holmes has been named the face and a co-owner of
Alterna. Katie was photographed by Tom Munro for the brand's spring campaign.
Kate said in a statement, "I'm really proud to be a part of this company – not only because the products are incredible, but because their 'accessible luxury' and 'free of' philosophy really speaks to me. I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulfates and parabens. It's good for my hair and good for the earth, so I feel good using it."
Katie is also the
current face of Bobbi Brown Cosmetics.
Photo: Tom Munro/Atlerna
