Kate Spade Opens London Pop-up Store
Kate Spade has opened up a pop-up store in London at 7 Henrietta Street, WC2E 8PW. WWD says the 2,700-square-foot boutique will feature the entire Kate Spade collection as well as a selection of exclusive merchandise. The store will only be opened for a month.
Kate Spade president and chief creative officer Deborah Lloyd told Vogue UK that they are opening the pop-up store while looking for a permanent store location. She said, "We decided to do a pop-up to introduce people to the brand as not everyone knows Kate Spade over here, while we look for a permanent London store somewhere central."
Posted on October 15, 2010