Singer-songwriter Kat Edmonson has been named the newest face of bareMinerals. Following a trip to bareMinerals' headquarters in San Francisco last summer, Kat wrote a song, "Bottom of Your Heart," which was inspired by the brand's core belief and their "Be a Force of Beauty" platform centered around a message of empowerment. Kat is currently performing the song on tour.
Kat says, "I was struck by bareMinerals' genuine passion to empower women through their makeup line. I find that bareMinerals message around being your beautiful self from the inside out affirms my belief that our true greatness comes from what is already within us."
BareMineral's campaign with Kate Edmonson will begin in March 2013. It will include special live performances in designated bareMinerals boutiques, free downloads of select songs, crowd-sourced makeup looks, special meet and greets and more. You can find out more about Kat on the BareMineral's
Force of Beauty site and at
katedmonson.com.
Photo: Bare Escentuals
