Joe Zee Leaves Elle for Yahoo Fashion
Joe Zee is leaving Elle to become Editor in Chief and Executive Creative Officer at Yahoo Fashion. Zee will also assume the role of Editor at Large for Yahoo Beauty, which will be headed by Bobbi Brown. Bobbi was named editor-in-chief for Yahoo Beauty last week.
Zee said in a statement, "I have always embraced technology and innovation in everything I do - from making a magazine, to executive producing and hosting my television shows, to writing my books. So, the chance to combine all of these passions at Yahoo during a period of tremendous innovation and transformation is a dream. I've spent more than two decades speaking to women through magazines. What's so exciting about Yahoo is that I can inspire and connect with hundreds of millions more women, and bring them the magic of the fashion world in ways they haven't yet experienced."
Yahoo says Zee will help build a new Yahoo Fashion digital magazine. He will also help create video series, original programming and special events for Yahoo's fashion and beauty sections.
Zee talked to WWD about how Yahoo can compete with major fashion magazines. He says, "I think the tide has shifted. Good content is king. People will come to you if you create good content. The perfect example of that is Netflix. Today they are winning Emmys."
Posted on April 14, 2014