Levy's Fine Jewelry is scattering mysterious silver boxes with blue bows throughout the metro area, and whoever finds one, get to keep the jewelry inside. After nearly nine decades in business, Levy's says the promotion is a way to say thank you and give back to Birmingham.

"Levy’s has been in business for 87 years, and we just want to say thank you to the customers and the people who have helped to keep us in business. Without them, there's no us," says Brandi Belcher with the store.

The U Village store is the second of a new type of Tiffany store that’s smaller and less formal. Jewelry will not be locked away in cases but displayed out in the open so customers can freely try on different necklaces, bracelets, brooches and rings with the help of a jewelry stylist. The stylists will guide customers in mixing and matching contemporary jewelry designs to create their own looks. For example, a customer may want to layer three or four necklaces in silver and gold to wear with a special bracelet or pin.

The jewelry will be "very tuned into the current trends in fashion that you see on runways or in Hollywood," said spokeswoman Terri Tiffany. Designers include Paloma Picasso, Elsa Peretti, Jean Schlumberger and Frank Gehry, among others.

The "Silberstein Family Partnership" is listed as the company's sole owner.

Assets are listed as $10.3 million, and liabilites as $6.9 million.

Top creditors include Frank Mastoloni and Sons ($333,000), Dov Schwarrz ($165,000), J Birnbach ($30,000) and PH Gems ($19,000).

The robbery took place in December, when four thieves —three of whom were dressed in wigs and dresses — raided the Harry Winston store on Avenue Montaigne off the Champs-Elysees, near the presidential palace. In one of France's largest jewelry thefts, they ran away with gems worth 85 million euros, or $107 million.

A police spokesman said Tuesday that some of the people arrested Monday had since been released, but he declined to provide the precise number of arrests, since the investigation is continuing. Investigators were tipped off that a number of foreigners had arrived in Paris to purchase jewelry from the December robbery. However, they have ruled out the involvement of the Pink Panthers, a network of thieves operating out of the Balkans who have been involved in some other high-profile jewelry thefts in Europe.

The jewelry collection will be launched in the fall, while watches will hit retail in early 2010. The collections will be sold at Jil Sander boutiques, and select department and jewelry stores, as well as the Rocca Stores that are owned by Damiani. The company declined to provide a first-year sales projection.

"After the great response on our first collection of earrings for this summer, I am convinced that Jil Sander, even being considered as a brand of pureness, can create a product category such as jewelry," said Jil Sander creative director Raf Simons. "I feel no limitations in this new direction for the brand as long as we can create items in the very specific Jil Sander style: sophisticated, luxurious and ultramodern."

In a voluntary petition form filed at the U.S. Bankruptcy Court of the Southern District of New York in Manhattan, the corporation estimated that it has between 100 and 199 creditors. Its assets total between $1 million and $10 million, and its liabilities total between $1 million and $10 million.

The paperwork was signed by the company's attorney and by its president, Henry Dunay, on June 18.

It is an augmented-reality technology. We have appropriated it in terms of scale and managing of the body so that you appear to be wearing it. Onscreen the technology merges the 3D jewellery into a real-time video of the person so that the jewellery can be viewed from all angles as the user moves their hand," says Lynne Murray, Holition's head of design. "All the end user has to do is to wear a symbol on their finger or their hand and stand in front of a web cam."

Holition is so realistic that “it is like trying on items as though looking in a mirror”.

What is more, it is easy to instal and free to the user, while offering new ways of engaging with the brand. It can create a more discreet way of shopping as many wealthy clients may not want to be seen carrying big designer bags around; it can even be a great introduction to a jewellery brand for someone who feels intimidated by going into a boutique or it can help solidify relationships with clients.

"We inquired and everyone from the shoot is being questioned," Lohan's rep tells PEOPLE. "Hair, make up, stylist ... even photographers. Lindsay hopes they find the jewels. She is happy to cooperate."

A police spokeswoman tells PEOPLE, "Westminster Police are investigating an allegation of theft of jewelry from studios in Brewery Road in Islington. The theft was reported to a central London police station on the eighth of June after earrings and a necklace, believed to be diamond and estimated to be worth $400,000, were found to be missing approximately two days earlier."

"I can confirm on behalf of Elle magazine, that items of jewelry went missing from an Elle photoshoot ... and the matter is now being investigated by the police. Elle has no reason to believe that Lindsay Lohan was in any way responsible and has no further comment to make."

Overall, in what might be another sign that the economy is continuing its slow recovery, Christie's "New York Jewels" auction sold 91 percent by lot and 86 percent by volume.

Head of jewelry Rahul Kadakia said a total of $11.3 million changed hands at Christie's on Thursday, "in a room buzzing with excitement."

"Following our sales in Hong Kong and London, the auction in New York reaffirmed the strength of the jewelry market. We are delighted to end Christie's Spring Jewelry season with dominant market share of 65 percent in New York and 60 percent worldwide," he said.

"Everyone feels compelled to ask the question for fear of feeling foolish after the fact," Tiffany Chief Executive Michael Kowalski said at the Reuters Global Luxury Summit in New York.

"And yes, the questions are being asked more often and the answer is the same -- the price is the price is the price."

Though Tiffany has suffered in the recession -- sales fell 22 percent in the past quarter -- it has vowed to hold the line on prices. Many investors and analysts argue that discounting would tarnish the Tiffany brand in the long run.

"The final price of a Tiffany piece of jewelry shouldn't be a function of how good a negotiator you are," Kowalski said. "I think that's a terrible disservice to the vast majority of folks who don't want to negotiate."