Jennifer Lopez will launch her 20th fragrance, JLove , in October. Some of Jlo's previous fragrances can be found on Coty.com
. Coty says Jlo's very first fragrance, Glow, generated $100 million in sales in its first year.
Jennifer talked to WWD
about her business relationship with Coy, Inc. She says, "They understand my brand and they understand who I am. They've let me creatively drive what the product is going to become eventually. They've really let it come from me, and then they take it to the next level. I think that's what a great partnership is - understanding each other and letting everybody use their strengths."
JLove is a fruity floral fragrance with a musk base. It is sold in a bottle with a leopard print top. The fragrance will be sold exclusively at Kohl's, where Jennifer is also selling her clothing and bedding collections. The campaign for JLove was shot by Mario Testino.