Hurley has signed a five-year deal with Hawaiian surfer John John Florence. Hurley grew up in Hawaiia's famous surfing spot known as the "Pipeline." He was named 2012 Association of Surfing Professionals (ASP) Rookie of the Year.
Florence said in a statement, "I am very grateful and happy to be riding for Hurley, especially at this time of my life. To be able to start 2013 with a new team and good people will ultimately help to accomplish my goals I have set for the future. I am excited to be a part of such an innovative company and can't wait to see what happens in the years to come."
Photo: Hurley, Daniel Russo