Huffy Corporation has announced a licensing agreement with Marvel Entertainment, to produce products for five popular Marvel properties. Huffy will support Marvel Studios' upcoming Thor, Captain America: The First Avenger
, and Marvel Studios' The Avengers
movies. Huffy bicycles and scooters for Spider-Man Classic and Marvel Heroes are also in development.
Timing for unveiling the new Huffy bicycles and scooters is based on movie release dates. The Marvel Thor
Huffy products are just being released now, in anticipation of the movie release on May 6. The Marvel Captain America: The First Avenger
bikes and scooters will be at retailers in early summer, with the movie release on July 22. Consumers will find Huffy products for Marvel Studios' The Avengers
movie at retailers in spring 2012. The Spider-Man Classic and Marvel Heroes products from Huffy will be in select retail outlets in mid-2011.
Photo: Huffy Corporation