Hilary Rhoda and Farm Animals Star in Dressbarn Fall 2015 Campaign
Posted on September 30, 2015
Model Hilary Rhoda stars in the Dressbarn Fall 2015 campaign. The campaign was photographed by Patrick Demarchelier and styled by Anne Christensen. Dressbarn has some fun with its own brand name in the campaign which co-stars farm animals. Hilary poses with a bull named Count in the above photograph.
Dressbarn Chief Marketing Officer Lori Wagner says, "The name dressbarn hasn't always been associated with fashion and is often the target of a few jokes. We decided to have some fun with our name, run at it, not away from it!"
The national campaign stars five animals in total including Wilbur the pig, Zoom the rooster, Winnie the baby goat and Mary Kate the sheep. The dresses in the campaign range in price from $60 to $70. They are from LUXE by Carmen Marc Valvo, MiXT by Heidi Weisel and dressbarn's Design Studio.
Hilary says in a statement, "Dresses can make you feel a certain way and every dress I wore in the campaign made me feel more confident and beautiful in different ways, so you can play up to whatever personality you are feeling. We had so much fun on set with the barn animals, my favorite was the little goat named Winnie, she was just so cute and she had the prettiest blue eyes."
Here is a behind-the-scenes video from the campaign: