Heatherette, Lydia Hearst and a Depressed Britney Spears

One of the shows that had the biggest buzz -- not to mention the best after party -- at New York Fashion week was the Heatherette show. Heatherette loves to shock, sending male models down the runway with chaps, but no underwear, for example (it's not a look most men are likely to embrace anytime soon).

Model and Hearst heiress Lydia Hearst was the lead model for the show, and traipsed down the runway as Dorothy from The Wizard of Oz, sporting the new Lydia Puma bag in pink. The bag, which was co-designed with Hearst's long time friends, Richie Rich and Traver Rains of Heatherette, is inspired by Lydia and is a luxurious, custom version of the brand's French 77 Racket Bag.

"Anyone who knows me, knows my obsession with handbags. I fell in love with the Puma bag the minute I saw it and during New York Fashion Week, having the right bag is an absolute necessity," said Lydia Hearst. "Puma is giving me the opportunity to see behind the curtain into the design process, and it's been a fun experience to work with Puma and my friends at Heatherette."

The Puma Lydia Bag by Heatherette comes in three colors: "Delicate," "Night" and "Wild." Only 100 bags will be made, with most bags given to personal friends of Hearst. A very limited number of bags will be available exclusively at The Puma Black Stores in New York City's Meatpacking District and Tokyo beginning in May.

Everyone wanted one of the Puma bags, but because they only made 100 of them many people were disappointed. And, according to Rush and Molloy, Lydia Hearst turned down Britney Spears' request for one of the bags, essentially saying that Britney is trash and that the bags should go to women who make a difference in the world.

Meow. No doubt it was this final humiliation that drove Britney into rehab -- but only for 24 hours. Nothing like being denied an It Bag to depress a girl.

Posted on February 16, 2007

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