Hearts On Fire (HOF), a diamond jewelry brand, has unveiled a new store concept with the opening of its store at the Forum Shops in Las Vegas. HOF retained 8 Inc., the architectural firm that designed and built Apple retail stores, to create the concept.
The new store contains eye-level transparent Jewel Boxes that replace long display cases. They also feature a digital knowledge wall that lets customers interact and learn more about the brand. The store also features a community table, which it says encourages shoppers to interact with each other as they try on jewelry.
Photo: Hearts on Fire/Business Wire