HauteLook Launches Sole Society

Sole SocietyHauteLook, a flash sale site, has expanded into shoe. The retailer recently launched Sole Society, which is a shoe membership site promising a "monthly personalized selection of stylish, high-quality shoes." The site, which costs $49.95 a month, will offer members a shoe selection based on a style quiz.

Adam Bernhard, CEO of HauteLook, says, "We are constantly seeking new ways to serve and delight our HauteLook members, and shoes are consistently the most requested category. With Sole Society, we can offer women access to on-trend shoes every day of the year, in an exciting and personalized way."

HauteLook was acquired by Nordstrom in February.

Posted on April 17, 2011

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