
HauteLook, a flash sale site, has expanded into shoe. The retailer recently launched
Sole Society, which is a shoe membership site promising a "monthly personalized selection of stylish, high-quality shoes." The site, which costs $49.95 a month, will offer members a shoe selection based on a style quiz.
Adam Bernhard, CEO of HauteLook, says, "We are constantly seeking new ways to serve and delight our HauteLook members, and shoes are consistently the most requested category. With Sole Society, we can offer women access to on-trend shoes every day of the year, in an exciting and personalized way."
HauteLook was
acquired by Nordstrom in February.