Hasbro launched its latest interact Elmo toy, Big Hugs Elmo, at the 2013 Toy Fair. The 22-inch Elmo features flexible arms and a soft head. The Elmo also sings songs, including a bedtime lullaby. The toy costs $59.99 and arrive in stores this fall.
Here is a video of Big Hugs Elmo in action from The Toy Spy. Big Hugs Elmo can even recognize when it is being held upside down and laughs and then says, "Okay that's enough of Elmo being upside down." Take a look: