Halston has launched an online store at halston.com. The site went live today in over 80 countries, including the U.S., Canada, European Union and Asia-Pacific. The site features the Halston Heritage ready-to-wear collection, which includes dresses, evening gowns and handbags. The site is currently offering free shipping on all U.S. orders.
The launch of the ecommerce site is a partnership between Halston and Branded Online, an e-commerce provider who developed the proprietary platform, and will manage all back-office functions including fulfillment, distribution and client services. The new website also includes a House of Halston timeline and a special section dedicated to founder Roy Halston Frowick.
Ben Malka, Chairman and Chief Executive Officer of Halston said in a statement, "The launch of HALSTON's first e-commerce store is an important milestone for one of America's most iconic fashion brands. The site will serve as our global flagship and will give us the opportunity to present the brand the way we envision it, while reaching new audiences in new markets across the world."