WWD
reports that Gwyneth Paltrow just inked a cosmetics contract with Max Factor. Gwyneth will star in a new ad campaign that will run six months. Makeup artist Pat McGrath and her team created different looks for Gwyneth. The campaign focuses on the different roles in life women play, In Gwyneth's case they say that would be
model, actress, mother, singer. Didn't they leave out editor? She does run GOOP, after all. The campaign will include television and print ads.
Photo: Max Factor
