Groupon has announced the acquisition of Ideeli
, an online flash fashion retailer, in a deal worth $43 million. Ideeli was founded in 2007. Ideeli will maintain its headquarters in New York and will continue to operate as a separate website from groupon.com.
Groupon CEO Eric Lefkofsky, said in a statement, "We are thrilled to add ideeli and their team to our company. Ideeli extends our fashion presence and brings great relationships with many of the top brands in apparel. Our customers have a demonstrated appetite for these offers, and by broadening our reach in this space Groupon is even better positioned as the place you start when you want to do or buy just about anything, anytime, anywhere."