Google has named its new Android platform after the Kit Kat chocolate bar. The new version of Android will be called KitKat. It is version 4.4 of Google's mobile operating system, which began with Android Cupcake 1.5 in 2009.
Marc Vanlerberghe, director of Android Marketing, said in a statement, "We couldn't imagine a better name for our Android K release than the chocolate treat that's been a favorite go-to snack among the team since the early days of Android."
The Hershey Company is supporting the new name. Hershey says the Android name complements its new and innovative Kit Kat Minis product.
As part of the U.S. campaign, Kit Kat brand and Google will have partnered to offer consumers the chance to win 1,000 Nexus 7 tablets, 150,000 Google Play $5.00 credits and 20,000 coupons for a free 8 ounce bag of Kit Kat Minis. Consumers should look for a code inside the wrapper of specially marked Kit Kat 1.5 oz bars. The code can be entered on the website, android.com/kitkat
, for their chance to win. The promotion will run between September 6, 2013 and January 31, 2014.
Photos: The Hershey Company