Supermodel Gisele Bundchen has been named as the newest ambassador of Pantene. She will appear in all elements of a new print, television and online Pantene campaign that debuts next month. Gisele has been representing Pantene in Brazil since 2007.
Gisele said in the announcement, "I feel my hair has been through it all – from being styled more than ten times in one day to enjoying the sun and surf with my children – and Pantene has helped to keep it healthy with every wash, no matter what the day may bring. I love that Pantene not only stands for healthy, strong hair, but also encourages women to give back specifically through a program like Pantene Beautiful Length."
The "New Hair New You" campaign video features the song "Start A Fire" by Madison. Take a look: