Ginnifer Goodwin, Jennifer Morrison and Lana Parilla are three of the stars in ABC's Fall show, Once Upon a Time
. ABC has released character posters for each of the stars. In the series, Jennifer plays Emma Swan who lives in Storybrook, a small town where fairy tales are becoming real. Ginnifer Goodwin plays Sister Mary Margaret Blanchard/Snow White. Lana Parilla is looking fierce as the Evil Queen.
about the new show at Comic-Con and says it is like "watching Harry Potter every week." You can see more of the new character posters here
. The show premieres on ABC on Sunday, October 23 at 8/7c.