General Mills Puts Justice League Comics in Cereal Boxes
General Mills has partnered with Warner Bros. and DC Entertainment to put collectible Justice League comic books in cereal boxes. Four specialty issues created for General Mills are found in cereal boxes in grocery retailers nationwide. A bonus fifth issue is found only in Cheerios boxes sold at Target stores. The comics include the superheroes Batman, Superman and Wonder Woman.
Participating Big G cereals include Cinnamon Toast Crunch, Lucky Charms, Honey Nut Cheerios, Trix, Cookie Crisp and Reese's Puffs. The boxes also feature several DC Comics Super Hero costume piece cutouts on the back.
Posted on March 9, 2014