Friendly's has partnered with Hershey's to offer a limited edition Premium Football Ice Cream Cake. The new cake celebrates the arrival of football season. The cake is made with peanut butter ice cream laced with swirls of crushed Reese's Peanut Butter Cups. The cake is also dipped in chocolate truffle coating and topped with chocolaty crunchies. It is decorated with whipped icing in the form of the stitches on a football. The ice cream cake is sold at Friendly's retail outlets. It costs $14.99.