Maybelline New York has announced that model Freja Beha Erichsen has been signed to the brand. She joins a lineup of spokeswomen that includes Christy Turlington, Julia Stegner, Erin Wasson, Kemp Muhl, Shu-Pei Qin, Emily DiDonato, and Charlotte Free. Freja will appear in fall campaigns for Maybelline New York.
Damien Bertrand, Global Brand President, Maybelline New York, says, "Freja is an incredibly beautiful and confident woman. Not only is she a top model for a new generation, but she is also a modern style icon off the runway. She truly captures the catwalk-to-sidewalk spirit of Maybelline New York."
Freja said in a statement, "I'm so honored to be representing such a daring, trendsetting brand, and I'm looking forward to this new and exciting chapter in my modeling career."
Photo: Maybelline New York, Kenneth Willardt