50 Cent is going shirtless in the ad campaign for his new men's fragrance called Power by Fifty Cent. 50 Cent was already a buff guy so he didn't really need much touching up on his physique but it looks like he had Photoshop help with the removal of a tattoo - see the comparison here.
Power is a way of life for hip-hop artist 50 Cent. 50 Cent says "For me, power isn't just something you learn on the street or in the boardroom - it's a way of life."
Peoplesays 50 Cent's new fragrance includes notes of lemon leaves, black pepper, coriander and nutmeg.
Barbara Orbison has launched a perfume named "Pretty Woman" after Roy Orbison's well-known song. Barbara Orbison, the widow of the late singer, wrote about the perfum on the Pretty Women perfume website.
fter all these years of mixing my own perfume (which I have been dabbling in since finding this scent when I was thirteen years old), perfecting it throughout my life and marriage to Roy - it's finally here and I can't wait for you to try it.
I feel a scent should be mysterious and draw the world into you. I'm always being asked over and over again, “what are you wearing?” Now at last I’m able to share my secret with you!
A press release says the fragrance contains notes of florals, spices and woods.
Barbara was involved in every step of the development of the fragrance from its bottle design in Paris to the formulation of the scent. Like the notes of a song, the fragrance opens to reveal a melody of florals, spices and woods. The top note introduces a crisp bergamot accent and it continues with a vivacious middle note blend of stargazer lily, red rose and carnation, releasing a base note that is a harmonious mixture of fresh amber, patchouli, vanilla, atlas cedar and sacred incense.
The perfume costs $80 and can be purchased at The Cardinal Boutique and a the Pretty Women perfume website. A portion of the proceeds from the perfume sales will be donated to the Renal Cancer Research Department at The University of Texas M.D. Anderson Cancer Center in Houston.
Reese Witherspoon launched her fragrance In Bloom in Time Square. The fragrance is a collaboration between Avon and Reese Witherspoon, who was intimately involved with all the aspects of the fragrance's development. The launch included the distribution of thousands of In Bloom samples and the new In Bloom commercial playing on signs throughout the midtown Manhattan area. There was also a special reception for over 100 top Avon Representatives hosted by Reese Witherspoon.
"The fragrance is sensual, romantic, and alluring," said Witherspoon. "It is truly indicative of where I am in my life today - I'm feeling very strong and independent, and so happy."
The In Bloom collection includes:
In Bloom by Reese Witherspoon Eau de Parfum ($34.00, 1.7 fl. oz.)
In Bloom by Reese Witherspoon Limited Edition Parfum ($59.00, 1 fl. oz.)
In Bloom by Reese Witherspoon Body Mist ($15.00, 3.4 fl. oz.)
In Bloom by Reese Witherspoon Body Lotion ($15.00, 7 fl. oz.)
In Bloom by Reese Witherspoon Shower Gel ($15.00, 7 fl. oz.)
Rumors that Heidi Montag had scored an HSN fragrance deal have turned out to be false. The rumor was never reliable to begin with as the source of the HSN rumor was one of Heidi's friends.
One of Heidi's friends tells In Touch, "Heidi has always wanted to do her own fragrance. This is another one of her dreams come true. She lives a charmed life."
HSN told The Cut that they have not cut a deal with Heidi. HSN also told the Cut they have no plans to work with Heidi in the future.
The new campaign for Kate Moss's new fragrance, Vintage by Kate Moss, has been unveiled. The print ad was shot by Mert and Marcus. The television campaign was created by British artist and photographer Katerina Jebb.
Vintage is a blend of fruity and floriental notes. The fragrance opens with pink pepper, white freesia and mandarin and is followed by smooth heliotrope, jasmine and almond flower. Base notes include tonka bean, vanilla and skin musks.
The smoky topaz and jade coloured perfume bottle was was inspired by the vintage perfumes of the 1920s and 1930s. The flacon is finely faceted on the front and sides and on the glass-like cap to create a jewel-like effect. This is enhanced by a rose-gold collar around the neck of the bottle. The front of the fragrance is adorned by the Vintage name and Kate Moss's signature in a classic vintage rose gold.
Kate Moss says, "I am fascinated by vintage pieces because they not only have a remarkable beauty but also an innate sense of history - I love the fact that each object has its own story to tell. And yet vintage items can be reinvented with a modern twist to make them very fresh and relevant today. That's why vintage looks have inspired my personal style, my work as a fashion designer and, now, my fragrance."
Kate Moss is also the face of YSL's new fragrance called Parisienne.
WWD reports
that Sarah Jessica Parker is launching a new fragrance which will be tied in to her Sex and the City character, Carrie Bradshaw.
Originally a code name for the scent, the SJP NYC moniker stuck, in part due to the fragrance’s inspiration.
"A large part of the inspiration was what I now understand to be people's impressions of seeing Carrie Bradshaw walk down the street and what feelings that evokes for her and for them -- a real sense of freedom and possibilities, a love for the city around her and, of course, fashion," Parker told WWD. "We started with this idea that we wanted to create something fun. We wanted to create a party in a bottle and reflect that in the packaging with a real sense of whimsy, fun and joie de vivre. And then we took it from there. Portability and fashion played key roles in the development of the packaging and overall concept."
The scent, a fruity floral by Parker and Firmenich's Honorine Blanc, has top notes of Italian mandarin, white osmanthus and wild red strawberries; a heart of gardenia, honeysuckle, mimosa and red rose damascenia, and a drydown of sandalwood, vanilla absolute, rum flavor and creamy musks.
Sarah Jessica Parker's Lovely is still in the top 50 fragrances sold in the U.S., although Covet, the scent launched in 2007 won't be distributed in the U.S. before long as it didn't sell as well. Sarah Jessica said that the scent has a surprising top note of strawberry which at first she was wary of, but came to love when she saw how well it worked with the floral notes of the fragrance.
Coty is working to coordinate appearances and promotions for the new fragrance with the marketing push for the next Sex and the City movie.
A fragrance deal between Avon and Fergie was announced just a few days ago. Now we already have an early look at the upcoming fragrance ad campaign shot by photographer Mario Sorrenti. It seems very early as the fragrance won't be launching until November 2010 in the U.S. and August 2010 outside the U.S.
Avon says Fergie will be intimately involved in the development of the fragrance, including the scent, packaging, name and campaign. Fergie will make her first appearance on behalf of Avon on October 27th at the Avon Foundation for Women Annual Gala Event in New York City.
Avon Products, Inc. and Fergie have announced that they will collaborate on Fergie's first fragrance. Fergie will make her first appearance on behalf of Avon on October 27th at the upcoming Avon Foundation for Women Annual Gala Event in New York City, where she will perform in support of Avon's charitable efforts.
"I'm so excited to partner with Avon to develop my first-ever fragrance," Fergie commented. "I'm always seeking out new ways to express myself, and fragrance is the perfect opportunity to share my originality and confidence with my fans, and the Avon consumer. I couldn't be happier to be working with a brand with such a strong reputation for supporting women."
Avon says Fergie will be intimately involved in the development of the fragrance, including the scent, packaging, name and campaign. The fragrance will launch globally in August 2010 and in the U.S. in November 2010 and will be available exclusively through Avon Representatives worldwide. Avon's other fragrance partners include Reese Witherspoon, Patrick Dempsey, Courteney Cox, U by Ungaro, Eon Productions for Bond Girl 007, Derek Jeter and Christian Lacroix.
Brand Weekreports that Faith Hill is going to be running a series of webisodes to promote her eponymous new fragrance. The webisodes called "The Beauty of Being a Woman" will include Faith Hill answering questions from fans.
Fragrance company Coty Inc. and independent marketing agency Iris, will also promote the fragrance through online discussions and polls about womanhood, open to users registered on the fragrance's promotional Web site. Registered users will access videos of Faith discussing the fragrance before the show begins.
This interactive strategy will allow consumers to feel a "deep connection to the brand, without even smelling it," Ashleigh Young, member of the Iris board of directors, said in a statement. The target customers are 25- to 55-year-old women preparing for the holiday season.
The webisodes will be available at faithhillfragrances.com. Here's a sneak peek of her fragrance campaign.
Singer Enrique Iglesias is the face of the Azzaro Pour Homme fragrance campaign. Peoplereports that the new campaign featuring Enrique was shot by photographer Steven Klein and begins in October. Enrique's website says the shoot took place in New York at the famous Pier 59 Studios. Here's a "making of" video about the campaign. Take a look:
Here is Christina's sexy new commercial for her By Night fragrance. The fragrance is a fruity oriental and is launching in Europe in October. You can find out more details here and here. In the commercial she strips down and then appears to spray on her evening dress behind a screen. Take a look:
Coty Inc. CEO Bernd Beetz announced plans today to develop and market a Beyonce fragrance. The yet-to-be-named fragrance will launch in early 2010 in North and South America with subsequent plans to debut in Europe and other markets throughout the world later that year.
"For me, fragrance reflects a woman's attitude and unique sense of style," said Beyonce. "While I love various perfumes, I haven't found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that's reflective of my inner power. It's a true privilege to be working with Coty and I can't wait to share this personal side of me with fans all across the world."
Coty says Beyonce's fragrance will embody the soul of Beyonce's persona: "a glamorous and highly talented woman full of determination and drive to succeed."
Here's the new commercial for Yves Saint Laurent's new fragrance Parisienne. Shot in black and white, the video features Kate Moss as a young woman going home late in the evening in Paris. As the limo takes her home, she fondly recalls her romantic evening. The music in the background is Depeche Mode. We love it. Take a look:
Now here's a good conversation starter at the office. Plug one of these "Le Male" keys into your PCs USB slot and Jean Paul Gaultier's "Le Male" fragrance will be slowly emitted as you type. The USB keys are currently free with the purchase of a 75ml or 125ml bottle of "Le Male" fragrance at Boots.com and select Boots stores.
Hayden Christensen stars in a new ad campaign and commercial for Lacoste's fragrance, Lacoste Challenge. The athletic ad, which has Hayden doing an impossible jump, may be referencing the film Jumper, where Hayden's character had the ability to teleport.
Rumors that Heidi Montag had scored an HSN fragrance deal have turned out to be false. The rumor was never reliable to begin with as the 
