WWDreports that Macy's CEO Terry Lundgren says the company sold $3 million worth of Beyonce's Heat fragrance in the past month. The retailer also sold 72,000 bottles in a single hour when Beyonce was in the Macy's Herald Squre store singing autographs.
Lundgren shared other tidbits, such as the fact that Macy's sold $3 million worth of Beyonce Heat, Beyonce Knowles' debut fragrance, from early February to early March, and 72,000 bottles during the hour she signed autographs in Herald Square. Growth is accelerating for $1 billion macys.com, which saw double-digit gains in February, he said.
Industry insiders predicted Beyonce's Heat would generate $100 million in global revenues. The high figure appears to be feasible with these early sales figures from Macy's.
Elizabeth Arden is celebrating its centennial with several specia limited edition products. The Elizabeth Arden Anniversary Scented Candle Floral Essence of Red Door ($29.50) is a limited edition candle encased in a porcelain canister as a collectable. The design was inspired by Elizabeth Arden's landmark building on 5th Avenue in New York City. Elizabeth Arden has also launched a limited edition Anniversary Lipstick in Red Door Red ($20). There is also a 100th Anniversary Celebration Eight Hour Cream ($29.50). You can find all the items here on Elizabeth Arden's website.
WWDreports that actress Tilda Swinton is launching a new fragrance with French fragrance brand Etat Libre d'Orange. The fragrance will be called Like This. The Herald Scotlandreports that Etat Libre d'Orange promises Like This will not be like any other celebrity fragrance.
The firm has prized itself on celebrating alternative versions of beauty, which Swinton's ethereal and androgynous appearance seems to typify. Its only previous signature celebrity scent was created for and by Rossy de Palma, a Spanish actress and muse for director Pedro Almodovar whose look was famously compared to Picasso's bizarre cubist portraits.
Adding to the sense that this is a high-brow celebrity scent not to be found in the bargain bin of your local Superdrug is the fact that Swinton turned for inspiration to Sufi philosophy and the works of 13th century Persian poet Rumi in order to name her scent.
Like This will arrive in stores in New York City in June. The fragrance's key notes include pumpkin, tangerine, and ginger.
Coach, Inc. has announced plans to work with Estee Lauder's divisions Aramis & Designer Fragrances and BeautyBank to expand the reach of its fragrance and beauty lines. The global expansion will begin in March 2010 with the launch of the Coach Signature Fragrance in Bloomingdales, Nordstrom, Macy's, Dillard's, Lord & Taylor, Von Maur, Bon Ton, Belk and Sephora stores nationwide. Previously, Coach Beauty was available exclusively in Coach freestanding U.S. stores.
"We have been pleased with the customer reactions and industry reception that our fragrance business has garnered in such a short time," said Kathy Nedorostek, President of U.S. Wholesale and Global Licensing for Coach. "This initial success in our own stores serves to underscore the potential for Coach Beauty with a more extensive distribution network and with the support of BeautyBank and Aramis & Designer Fragrances in heightening awareness."
Kim Kardashian is leaving no stone unturned in the promotional efforts for her new fragrance. She stopped by the NASCAR race track in Las Vegas - the Las Vegas Motor Speedway - where a pink Kim Kardashian fragrance race car was unveiled. Kim also donned a NASCAR uniform. She said they kept getting mad at her for calling the racing outfit a jumpsuit. Take a look:
The Las Vegas Review Journalreports that veteran driver Mike Bliss crashed Kim Kardashian's pink Chevrolet into the wall on the 47th lap at the NASCAR Sprint Cup. We are confident the vehicle will get a new paint job if there was any damage.
Sarah Jessica Parker's new fragrance, SJP NYC, has arrived in Macy's stores. Now Smell This says the new fragrance is meant to reflect Carrie Bradshaw from the Sex and the City franchise. It is also meant to tie-in with the upcoming film, SATC 2. The fragrance is a fruity floral built around a wild strawberry accord. It can be purchased here on Macys.com. The video below from Seventeen has no sound but it does contain footage from the filming of Sarah Jessica Parker's campaign for SJP NYC. Take a look:
James Franco hits the pool fully clothed in a new Gucci campaign. The campaign is for Gucci's men's fragrance, Gucci by Gucci Sport Pour Homme. You can read more about the fragrance here and here.
Gucci creative director Frida Giannini told WWD, "James Franco is perfect for this fragrance and perfect for Guccii. He personifies the sort of nonchalance and unforced appeal that is most attractive in a man. While in the advertising campaign, he captures the fragrance’s casual, modern and masculine air."
The High Line - an aerial walkway in New York City landscaped with meadows, wetlands, and wildflowers - serves as the subject of Bond No. 9's Spring 2010 eau de parfum. The High Line hovers 30 feet above street level as it meanders along its route from the Meatpacking District to the former 34th Street rail yards. Bond No. 9 also joined forces with and became sponsors of Friends of the High Line.
Bond No. 9 describes the fragrance - Bond No. 9 High Line - as an androgynous floral-marine bouquet that "conveys a whiff of urban wildflowers and a hint of industrial grit."
The result is an androgynous floral-marine bouquet, contrasting the hardy flowers and greens that grow along the High Line's route with intriguing notes from far away. The scent starts off with a prairie grazing weed -- purple love grass -- mixed with citrusy bergamot and zesty Indian rhubarb. The perfume's floral heart is red-leaf rose, Lady Jane tulips, and grape hyacinth. Its lingering base notes combine bur oak -- from the sheltering tree that thrives here -- with imported sea moss, to evoke the Hudson River's proximity, along with musk and teakwood, to remind us that Bond No. 9 High Line is a metro-perfume.
Bond No. 9 High Line will be sold at Bond No. 9's New York stores, Saks Fifth Avenue and bondno9.com for $220 for 100ml and $145 for 50ml. It will go on sale in March.
Singer Rihanna is seeking a name for her upcoming fragrance. Rihanna's website has a page here that says Rihanna will be launching a perfume by the end of this year. It also says Rihanna is still looking for the best name for the fragrance. It also says, "Do you like the name 'Route 22'? If no, posts in comments your ideas for the name!"
There are several dozen suggestions already on the website. We hope Rihanna does not choose "Women Thing" as the name of her fragrance.
Kim Kardashian is promoting the launch of her new fragrance, which is named after her. The Kim Kardashian fragrance is sold exclusively at Sephora and Sephora.com. It can be found here on sephora.com. The notes include mandarin, honey suckle, orange blossom, pink jasmine, tuberose, sensual spice, lush gardenia, jacaranda wood, tonka bean, vanilla orchid, sexy musk and creamy sandalwood.
Kim Kardashian told E News that her boyfried, Reggie Bush, help her pick out the scent. She also shared some of her favorite beauty products. Nars orgasm is her favorite color. She also likes including OPI Lincoln Park After Dark nail polish and nail polish removal wipes. Take a look:
Flirt! Cosmetics has teamed up with The Veronicas, Jessica and Lisa Origliasso. The singers and twin sisters will be style ambassadors for the launch of Flirt's Rock-n-Rebel Perfume Spray. Flirt says the fragrance was created for the "bold, independent spirit, key qualities that The Veronicas personify through their music and personal style."
The Veronicas said in a statement, "To us beauty is one of the most personal forms of self-expression and plays such an important role in what we do everyday - whether it's performing on the stage or in the routine of our daily lives."
WWDreports that director Martin Scorsese is directing Chanel's men's fragrance commercial. The commercials, which will air this September, were shot in New York City last summer. The ads will star French actor Gaspard Ulliel. No details about the content of the commercials were given.
Andrea D'Avack, president of Chanel Fragrance, told WWD, "To work with Martin Scorsese, who is one of the best, if not the best movie director alive today, is a privilege Chanel has been seeking for quite some time."
Actor Ryan Reynolds will be the new face of Hugo Boss. WWDreports that Ryan Reynolds will be the face of a new men's fragrance launching within P&G Prestige Products' Boss line. Details about the campaign and the fragrance are not yet known. Ryan Reynolds called Hugo Boss a brand that "not only represents classic style and sophistication, but inspires men to work hard, embrace opportunities and strive for success in all aspects of their lives."
Here is a longer version of Beyonce's commercial for her new fragrance Heat. In the commercial Beyonce sings the song "Fever." She should release the song as a single because she sounds great. The song was originally sang by Peggy Lee and was written by Eddie Cooley and John Davenport (a pseudonym for Otis Blackwell). Take a look:
Lost star Josh Holloway is once again modeling for for Davidoff Cool Water cologne. Josh Holloway, 40, appears tan and shirtless in front of the ocean in a photograph that could easily be part of a scene from Lost. Josh says, "I am very honored to represent Davidoff Cool Water again for this new campaign. Cool Water represents power, masculinity and freshness. That's what the ocean is to me. The power of Cool is back!"
This is Josh's second campaign for Cool Water. You can see a photo from the first campaign here.
Coach, Inc. has announced plans to work with Estee Lauder's divisions Aramis & Designer Fragrances and BeautyBank to expand the reach of its fragrance and beauty lines. The global expansion will begin in March 2010 with the launch of the Coach Signature Fragrance in Bloomingdales, Nordstrom, Macy's, Dillard's, Lord & Taylor, Von Maur, Bon Ton, Belk and Sephora stores nationwide. Previously, Coach Beauty was available exclusively in Coach freestanding U.S. stores.
