Here is a longer version of Beyonce's commercial for her new fragrance Heat. In the commercial Beyonce sings the song "Fever." She should release the song as a single because she sounds great. The song was originally sang by Peggy Lee and was written by Eddie Cooley and John Davenport (a pseudonym for Otis Blackwell). Take a look:
Lost star Josh Holloway is once again modeling for for Davidoff Cool Water cologne. Josh Holloway, 40, appears tan and shirtless in front of the ocean in a photograph that could easily be part of a scene from Lost. Josh says, "I am very honored to represent Davidoff Cool Water again for this new campaign. Cool Water represents power, masculinity and freshness. That's what the ocean is to me. The power of Cool is back!"
This is Josh's second campaign for Cool Water. You can see a photo from the first campaign here.
Gossip Girl actress and singer Taylor Momsen hosted the launch of Love Rocks fragrance by Victoria's Secret Beauty in New York City. Taylor says she likes the fragrance because it's not as fruity as some of the other Victoria's Secret fragrances. She also says that her Gossip Girl character changes from episode to episode. Take a look:
Avatar and Star Trek star Zoe Saldana has been signed by Avon Products, Inc. to be the exclusive spokeswoman for the brand's new fragrance, Eternal Magic. The fragrance will debut April 2010. In addition to supporting Eternal Magic, Saldana will also be featured in the company's brochure as a face of Avon's color cosmetics category in the coming months.
"I'm very proud to be working with Avon and to be the face of Eternal Magic," says Saldana. "It means so much to me to be associated with a company that shares my values and believes in empowering women."
A sexy photograph from Kim Kardashian's upcoming fragrance campaign has been revealed. In the ad, Kim swings on a metal circle wearing lingerie and and a marabou coat. Peoplereports that the fragrance was developed by Lighthouse Beauty and the notes in the new fragrance include jasmine, tuberose, gardenia, tonka bean and sandalwood. The fragrance will go on sale in February exclusively at Sephora.
The new commercial for Beyonce's first fragrance called Heat is out. Heat will hit stores in February. In the commercial Beyonce sings the song "Fever." The song was originally sang by Peggy Lee and was written by Eddie Cooley and John Davenport (a pseudonym for Otis Blackwell). Take a look:
WWD reports that Danica Patrick, an American auto racing driver, has cut a deal with SA Fragrances for a new fragrance called Danica Patrick for Her. The fragrance will launch in March in a 1-oz. purse spray for $29.50, a 1.7-oz. spray for $39.50 and a 3.4-oz. spray for $54.50. WWD says the fragrance will be promoted at racing events that Danica Patrick particpates in.
Danica Patrick's 2010 sponsor for her green vehicle and her green racing uniform is GoDaddy, a seller of domain names and domain services.
WWDreports that Eva's new signature fragrance, Eva by Eva Longoria, is forecast to make $15 million in revenues during its first of sales. That's a very big sales figure but considerably less than the $100 million in global revenue forecast for Beyonce's Heat fragrance.
About her new fragrance, Eva Longoria Parker, says, "I have always been somewhat allergic to all perfumes and really wanted to create something that every woman could wear. So I decided to create my own fragrance that is light, fresh and unique. I think the scent of a woman is extremely sexy and this scent will prove that."
The top notes of Eva's fragrance include citrus, neroli, bergamot tea and aldehydes. Other notes include sheer jasmine, muguet, violet, freesia, skin musk, amber and sandalwood. WWD says the fragrance will cost $45 for a 1.7-oz. version and $58 for a 3.4-oz. version. It will go on sale in April at retailers including Macy's, Dillard's and Bon-Ton.
WWD reports that Oscar de la Renta once again owns the license to its signature fragrances.
A long, messy lawsuit was just settled
between Oscar de la Renta Ltd. and L'Oreal, which owns Elizabeth Arden and YSL Beaute. YSL Beaute owned the fragrance license for Oscar de la Renta perfumes.
The dispute started when Elizabeth Arden sold sample sizes of Oscar perfume to Wal-Mart. Furious at practice, Oscar sued. Elizabeth Arden said that YSL Beaute owned the license and it had been getting the samples from the company to sell for years. After lots of attorneys' fees and a lengthy arbitration everything was sorted out.
Oscar de la Renta gets its $30 million a year business back, everyone must pay their own attorneys fees and you won't be seeing Oscar samples in Wal-Mart any more.
Beyonce's first fragrance will be called Heat. The fragrance is the result of a partnership with Coty, Inc. WWDsays the Heat's top notes include red vanilla orchid, magnolia, neroli and blush peach. Beyonce told WWD in an interview that the idea for Heat came from the fire used in her performance and bottle's coloring comes from her two favorite colors, red and gold.
"A lot of my performances have had fire involved, so we thought 'Heat.' Also, red is one of my favorite colors, as is gold," she noted; both colors frame the bottle. “So then we thought of making the bottle look like it's on fire. I love antique bottles - my mother had a collection of them when I was growing up. I wanted something with an antique yet modern feeling. Even with my wardrobe, I always try to find things that have a little bit of something vintage, yet still timeless and classic. The bottle, I felt, was a great mixture of the two."
Beyonce's fragrance will hit stores in February. WWD says industry sources believe Heat could generate $100 million in global revenues in its first year, so it is a very significant fragrance launch. It will also be an early test of the health of the economy in 2010.
Bloombergreports that Procter & Gamble is purchasing Sara Lee Corp.'s Ambi Pur brand of air fresheners and toilet-cleaning products for $468 million.
Ambi Pur will help Procter & Gamble expand in Europe, Australia, Africa and some countries in Asia. The brand, which includes toilet-cleaning products, is sold in 80 countries, P&G said today in a statement. Ambi Pur had sales of 260 million euros in the year ended in June, P&G said.
"This just shows that they’re willing to reinvest in their business," Jack Russo, an analyst with Edward Jones & Co. in St. Louis, said in an interview. “They're building up their homecare business, which has been real successful for them." He rates the shares "buy."
In a press release David Taylor, P&G group president-global home care, said P&G is also interested in Ambi Pur's technologies.
"Ambi Pur also brings high-performance products and new technologies to our current Air Care portfolio, including car air fresheners, battery-powered air fresheners, toilet rim blocks and various non-energized air fresheners," added David Taylor. "We see many opportunities to leverage these additional technologies and P&G's core capabilities in consumer understanding, innovation, brand building and go-to-market execution to grow both the Febreze and Ambi Pur brands robustly for many years to come."
Bloomberg says Sara Lee sold the unit because it is focusing on coffee and food items.
Bottega Veneta, an Italian luxury brand, and Coty Inc have formed a partnership to create, develop, and distribute a line of fragrances under the Bottega Veneta name. This will be Bottega Veneta's first fragrance collection. Bottega Veneta produces handbags, women's and men's cothing, luggage and fine jewelry.
"The opportunity to create the first Bottega Veneta fragrance is an exciting challenge," said Bottega Veneta creative director Tomas Maier. "I've always loved fragrance and have very definite ideas about what I want to do."
The new fragrance is expected to be released in fall 2011.
Avon's Global Ambassador Reese Witherspoon hosted an exclusive tea party for eight Avon independent sales representatives. The tea party was held to celebrate the launch of Reese's debut fragrance for Avon, In Bloom. All guests were treated to a traditional English afternoon tea. It looks like it was a fabulous tea party.
"One of my favorite parts of working with Avon through the years has been the opportunity to meet Avon Representatives from around the world - and it was so rewarding for me today to see their enthusiasm for this launch," says Reese Witherspoon. "In developing In Bloom, I found myself drawn to the scents of my childhood in Tennessee. We had a great big Magnolia tree in the back yard, and it's that beautiful white blossom that inspired the perfume. In Bloom is indicative of where I am in my life today. I'm feeling very strong and independent, and so happy, so full of life. The fragrance truly captures that feeling - it's very sensual, very romantic and alluring."
Sean Diddy Combs rocked HSN's world with his personal appearance to sell his fragrance I Am King. Diddy chilled in his custom set that HSN built for him and chatted with starstruck fans who called in. His fragrance sold out 5600 bottles of fragrance at $60 a bottle. No doubt HSN execs are very pleased with the new Fragrance King. In this clip Diddy is quite kind -- and very cool -- with a very nervous fan who called in. Love the sign off: "Merry Christmas to the kings in your life!" Take a look:
Sean "Diddy" Combs is heading to HSN to promote the sale of his fragrances Unforgettable and I Am King. HSN is having good luck with its fragrance sales, with Gwen Stefani's Harajuku Girls and Jennifer Lopez's fragrances. HSN has built a special set for Diddy; he will be interviewed on camera, but he won't directly pitch the product to the customers. Mindy Grossman, the CEO of HSN, Inc. used to work at VH1 and says that they should own the phrase "Behind the Fragrance," referring to the popular "Behind the Music" series on the cable channel. WWD reports:
Grossman's strategy is to tell the backstory -- "to bring the fragrance, the brand and who he is to life. We think Sean has a huge following and he has got a great story to share." Specifically, Grossman said Combs will "be sharing his beliefs behind his fragrances, why he developed them and what are the reference points."
She added, "We have a real diverse audience and we see the opportunity for Sean to bring in a broad segment of new customers." Grossman concluded, "This is a very embedded part of the strategy to really create a very exciting, dynamic distribution channel for prestige fragrances. It's about coming into that movie."
Mindy has proven that the old "you can't sell fragrance on tv" to be totally wrong. You can catch Diddy on HSN from 11 p.m. to 1 a.m. Eastern time on November 30th.
WWD 
Bloomberg 
