British singer, songwriter and drummer, Florence Arnold (Florrie
), is the new face of Vigoss USA
. The campaign was shot by Mario Sorrenti. Florrie models Vigoss jeans in what looks like a garage in the campaign. Florri has some pliers in her hands.
Florrie's most popular music video on YouTube is "Begging Me," which has over 600,000 views.
Florrie replaces singer Sky Ferreira as the face of Vigoss.