Duracell has unveiled its Duracell Quantum battery. Quantum is an alkaline battery which Duracell says has "unbeatable, long-lasting power." The battery also has cool feature, called PowerCheck, which is a power indicator that shows how much power the battery has left. Duracell launched the battery with a donation of 1 million batteries to first responders.
Country star Tim McGraw attended the launch event in New York City. He helped give away batteries to the FDNY. He also stars in a video series about heroic rescue workers, called Quantum Heroes
McGraw said in a statement, "As a touring musician, I've had the opportunity to meet a lot of first responders across our country, the brave guys and girls who show incredible bravery in the face of natural disasters and other emergency situations. I'm joining with Duracell Quantum to recognize the amazing work of these unassuming heroes. I was able to spend some time with the first responders from the Quantum Heroes
video series, and I walked away truly inspired."
Here is one of the Quantum Heroes
video, hosted by McGraw, showing how FDNY helped people during Superstorm Sandy:
Photos: Diane Bondareff/Invision for Duracell