David's Bridal has launched its first U.K. store. The flagship store is located at Westfield Stratford City in East London. The two-story, 10,000-square-foot location opened on October 3. The store will offer 150 bridal styles with prices ranging from 295 to 1,650 pounds (about $478 to $2,677 U.S.).
Brian Beitler, chief marketing officer of David's Bridal, said in a statement, "We've always believed British brides have the same appetite for style, quality, service and value as our American brides and have felt strongly that our product and retail model would be a great fit for the UK, as their bridal community is underserved, much like it was in the US years ago. We are anticipating that our first store will be a big success and are actively exploring additional locations throughout the UK. While we have not made any definitive decisions yet, our goal is to ensure that brides across the UK will be able to have convenient access to our incredible assortment and value."
Photo: David's Bridal