David Beckham Stars in Super Bowl Commercial for H&M Bodywear Collection
H&M is running a new Super Bowl ad featuring David Beckham this year. The commercial promotes the David Beckham Bodywear collection. Director Nicolas Winding Refn and David Beckham filmed two alternate versions of the 30-second ad. In the ad, Beckham gets accidentally locked out of a photo shoot on a rooftop wearing only his underwear. He goes to great lengths to find a way back inside the studio, including using a zipline and scaling buildings.
Beckham says, "It was so exciting to work with one of my favorite directors, Nicolas Winding Refn, on my new campaign for H&M. Nicolas pushed me hard to create an action-packed film, which shows off this season's new heritage-inspired bodywear at its best."
Fans will be able to vote on which of the two versions of the ad they want to air during the Super Bowl. Here is a behind-the-scenes video showing the making of ad. Take a look:
Posted on January 24, 2014