Danone Acquires YoCruch
Danone has announced the acquisition of YoCrunch. YoCrunch, founded in 1985, makes yogurt with crunchy toppings packaged separately. The have licensing agreements with major national brands for toppings. Some of the varieties including M&Ms, Oreo, Butterfinger, Fruity Pebbles, Granola, Honey Bunches of Oats, Nestle Crunch and Zone Pefect. Cookies n' Cream Lowfat Yogurt with Oreo Cookie Pieces is pictured above.
Danone said in a release that the acquisition will enable it to expand "the various ways in which Americans can enjoy yogurt." The acquisition follows a deal between Danone and Starbucks that was announced last month.
Posted on August 9, 2013